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Direct Marketing: Strategy, Planning, Execution
direct marketing
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The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.


Product Information

  • Author Edward Nash
  • E A N List
  • Edition 4
  • I S B N 0071352872
  • Manufacturer McGraw-Hill
  • Number Of Items 1
  • Number Of Pages 600
  • Publication Date 2000-01-21
  • S K U ACOMMP2_book_usedverygood_0071352872
  • Studio McGraw-Hill
  • U P C List

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