Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
Product Information
- Author Donald Parente
- E A N List
- Edition 4
- I S B N 0324322712
- Is Eligible For Trade In 1
- Manufacturer South-Western College Pub
- Number Of Items 1
- Number Of Pages 432
- Publication Date 2005-09-13
- S K U TEBK0324322712
- Studio South-Western College Pub
- Trade In Value
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