Campaign Communication and Political Marketing
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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Product Information
- Author Philippe J. Maarek
- E A N List
- Edition 1
- I S B N 144433235X
- Is Eligible For Trade In 1
- Manufacturer Wiley-Blackwell
- Number Of Items 1
- Number Of Pages 288
- Publication Date 2011-05-16
- S K U ACOUK_book_usedverygood_144433235X
- Studio Wiley-Blackwell
- Trade In Value
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