Marketing Advice

TABLE OF CONTENTS

I. Public Relation Definition Assignment 5

II PR Campaign: Strategy Paper for Riordan 10

III Function of Public Relations Paper 21

IV PR Campaign for Community Event 29

V PR Multiple choice 37

Total 43 pages



Details of Problems:
I. Give a personal definition of PR and definitions from three different sources (e.g., Public Relations Society of America .
II. PR Campaign: Strategy Paper for Riordan Manufacturing
Address following:
a. List objectives for the PR Campaign
b. Identify the organization’s publics
c. Identify the risks in the strategy.
d. Write a media release and create a media distribution list for the media release
e. Develop a tactical plan utilizing at least five of the PR tools listed below:
1) Event planning
2) Open house
3) Press conference
4) Community event
5) Sponsorship
6) Corporate newsletter (internal and/or external)
7) Direct mail
8) Internet/intranet
9) Promotional items
10) Promotions – sweepstakes
11) Spokesperson
f. Evaluate the business implications of your PR Campaign.
III. Functions of Public Relations Paper
*Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. Explain the organizational and societal functions of PR.
IV. Community Event Problem
If you were giving a $100,000 to help your favorite social cause, how would you develop a small PR campaign to help an established non-profit organization? (This is a
reality show that is helping others through you efforts)
Create a plan to execute and publicize a community event & Create a Press Release and determine the distribution list.